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La Vacanza 2026 Campaign
The Spring Summer 2026 Eyewear Campaign
Onitsuka Tiger x Versace
Monday-Friday 09:00 am - 07:00 pm
Monday-Friday09:00 am - 07:00 pm
Russian Federation
Maluma is the star of the Versace Men's campaign, wearing Spring-Summer 2022 styles which capture his innate confidence.
A series of images capture Maluma as both approachable and immediately iconic. Displayed as a camera film reel, the campaign moves forward with purpose and energy—a comma to the next chapter rather than a period.